Tuesday, May 25, 2010

Weeds, Wildflowers and Wordle



What is a weed? I have heard it said that there are sixty definitions. For me, a weed is a plant out of place. ~Donald Culross Peattie

May all your weeds be wildflowers. ~Author Unknown


At this time of year the dandelions take over my yard. I let them. I love the vibrant yellow that they bring, followed by the glorious puff balls that have earned them the nickname of “Wish Flower.” And so dandelions beg the question: weed or wildflower? It all depends on your perspective.

Just like weeds and wildflowers, problems can also be viewed from another perspective. A colleague recently commented that problems are unsolved opportunities. The ability to step into other shoes and look through others eyes is a skill that often provides a business owner with great insight and problem solving that they require. When other shoes and other eyes don’t seem to come easily, Wordle may provide just the shift you are looking for.

Wordle can be found at http://www.wordle.net/. It’s a fun and creative way to look at words and to create word clouds. You provide the words, push the create button, and the cloud that is created highlights words that appear most frequently.

Using Wordle with your marketing may provide you insight you won’t gain anywhere else. Use your text from your flyers and brochures– what do you see? How about text from your website? Need another way to view your professional portfolio, bio or resume? Wordle may show you that your emphasis is not in the areas that you intend. Give it a try – you might just turn dandelions into wish flowers!


A weed is a plant that has mastered every survival skill except for learning how to grow in rows. ~Doug Larson

But a weed is simply a plant that wants to grow where people want something else. In blaming nature, people mistake the culprit. Weeds are people's idea, not nature's. ~Author Unknown

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